How do generic domains help increase your web presence?Search: Many of the major search engines use the url as part of the criteria for providing their results.
Direct Navigation: As internet users become more search savvy they simply type their search term, as an url, directly into the browser bar. They know that in most cases they will immediately locate a site that is most relevant to their needs.
Pay Per Click: The Click through rate of adds using a generic domain name is significantly higher than adds without.
Memorable: A generic url is far easier to remember than a company name url - unless considerable resources are expended on branding.
Prestige: Not only will a generic url help with getting your site found, it will also bring credibility to your business. Many major corporations have purchased highly prized product and service domains to redirect their company portals or have even based their sites on a premium generic. Examples of this are: Disney- movies.com, Petsmart- pets.com, Honda - motorcycles.com
It makes sense: Using a generic url to head your web site makes sense - unless you are a corporation with a recognised brand. It will help in getting your site found both by search and direct navigation; it will be easily remembered, and it will carry the prestige of being the one and only generic name for the product you are marketing.
Useful Links to other domain Names SpecialistsGenericdomainnames.com *** Highly recommended.
Explains to businesses the existence and benefits of owning generic domain names.
Buys and sells generic Dot Com domain names. The focus is on Dot Com names with no dashes.
A domain marketplace with over two million domains available for sale. Includes a domain listing service, AfternicDLS, and Escrow services.
DNJournal.com *** The very latest news for the Domain marketplace. A MUST READ
The domain industry news magazine.
Domain parking and monetization.
Offering financing to businesses based on the inherent and recognized value of premium domain names.
Specializing in buying, selling and generating revenue through pay per click (PPC) links from the traffic your domains receive.
Providing brokerage services for premium domain names.
Services include Buying, Selling and Auctioning of premium domain names.